I AM THE PREMIÈRE WATCH
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In 1987, CHANEL presented its first watch creation, the Première watch, designed for women by its Artistic Director Jacques Helleu. Choosing the octagonal shape of the stopper of the N°5 perfume bottle for its case and dressing it in black lacquer and borrowing the interlaced leather and chain strap of the iconic quilted bag for its bracelet, the Première surprised the watchmaking world that until then had been governed by masculine codes.

In 2022, CHANEL brings the Première watch back to light in a version subtly revisited by Arnaud Chastaingt, Director of the Watchmaking Creation Studio.

Discover the new PREMIÈRE ORIGINAL EDITION watch.

Learn more on https://www.chanel.com/-Je_Suis_Premiere_YT_2022

#CHANELPremiere #CHANELWatches

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