Info Radio 88.1

Info Radio 88.1 (CKIE FM) Victoriaville is an original concept which allows municipalities to distribute tourist information 24 hours and 365 days a year directly to tourists paying visit to them. It all started in 1993 with the establishment of Radio Événement which was rebranded as Info Radio in 1998. La radio touristique au Québec! (Tourist Station in Quebec is the catchphrase. Touristique online statoin may broadcast at the tourist hut or at any place in the municipality. The channel informs tourists of local activities, attractions to visit, restaurants, accommodations/hotels and even historical sites. It allows the municipalities to have a permanent virtual tourism information agent with a minimum cost or even that can self-financing through local advertisements.