A Gucci Lido Summer
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A Gucci Lido Summer

Drawing inspiration from the spirit of an Italian getaway, where charming ‘lidos’ or beach clubs dot its coastlines, the new campaign showcases the House’s collection of resort pieces in scenes of spontaneity that embrace the season.

Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Director: Marcell Rev
Photographer: Anthony Seklaoui
Stylist: Alastair McKimm
Music: ‘Loud Places (feat. Romy)’ by Jamie xx