Miu Miu Upcycled | The Making Of
  0:37

Miu Miu Upcycled Denim turns its attention to upcycled jeans, dated pre-2000 and sourced from denim specialists all over the world. More than any other material denim is long-lasting and prized for its patina, for the physical and symbolic effects of any ageing. Outer seams are preserved before deconstruction and re-fashioning takes place, a process designed to re-use as much fabric as possible and therefore carried out by hand. The result is a reiteration of wardrobe archetypes, a study in circularity, honoring the provenance of clothing while transforming it for modern life.

Directed by Studio Mare.

#MiuMiuUpcycled