The Palace of Kings | JordanLuca | GucciFest Emerging Designer Fashion Film
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The Palace of Kings | JordanLuca | GucciFest Emerging Designer Fashion Film
The Palace of Kings
Conor Clinch • 2020 • Italy/UK • English • 6 mins
In a deserted mansion, an eclectic cast of characters come together in a celebration of London’s vibrant youth culture while wearing JordanLuca designs. Inspired by the Byron poem 'The Darkness' about 1816’s infamous ‘year of no summer’, Clinch and his designer collaborators imagine a world where darkness becomes light.

JordanLuca
Founded by Jordan Bowen and Luca Marchetto in 2018, this independent brand combines Italian tradition with British creativity, resulting in a spirited and iconoclastic take on menswear that brings an element of chaos to quality craftsmanship.
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