What do algae-based biomaterials, a fashion-based social media platform, and a system to upcycle materials through community-led creativity all have in common?
They all respond to the question “how can fashion value nature” – offering a new perspective and concepts for fashion that regenerates and restores our relationship with the earth.
In July 2021, we launched the Fashion Values Challenge, an open brief that asked applicants to conceptualise new fashion products, systems and services that would put nature first. Our shortlisted ideas all exhibited unique and transformative thinking, but three of them really stood out. Their projects demonstrated relevance, originality, feasibility, and strong sustainability impact and thinking: they clearly showed how the idea would benefit its communities, users or stakeholders; they presented a creative approach to sustainability; they applied a concept or question to a feasible outcome; and they displayed a holistic understanding of fashion and sustainability across ecological, economic, cultural and social perspectives.
We’re so delighted to announce our three winners: ECCE ‘Second Nature’ by Erik Hesselman, Future Wardrobe by Future Wardrobe Collective, and Kinabuhi: New Life through Modern Weaves by Jessica Ouano.
Our Challenge winners will receive six months of mentoring from our judges, including Sarah Needham, Knowledge Exchange Manager at Centre for Sustainable Fashion; Sara Maino, Deputy Director at Vogue Italia and Head of Vogue Talents; Karl Haller, Consumer Center of Competency (CoC) Leader at IBM; and Helen Crowley, Partner at Pollination Group. Each winner will be matched with mentors to help develop their project. We’re also looking forward to welcoming them and the other finalists at the second Fashion Values Roundtable, held in early 2022.
They all respond to the question “how can fashion value nature” – offering a new perspective and concepts for fashion that regenerates and restores our relationship with the earth.
In July 2021, we launched the Fashion Values Challenge, an open brief that asked applicants to conceptualise new fashion products, systems and services that would put nature first. Our shortlisted ideas all exhibited unique and transformative thinking, but three of them really stood out. Their projects demonstrated relevance, originality, feasibility, and strong sustainability impact and thinking: they clearly showed how the idea would benefit its communities, users or stakeholders; they presented a creative approach to sustainability; they applied a concept or question to a feasible outcome; and they displayed a holistic understanding of fashion and sustainability across ecological, economic, cultural and social perspectives.
We’re so delighted to announce our three winners: ECCE ‘Second Nature’ by Erik Hesselman, Future Wardrobe by Future Wardrobe Collective, and Kinabuhi: New Life through Modern Weaves by Jessica Ouano.
Our Challenge winners will receive six months of mentoring from our judges, including Sarah Needham, Knowledge Exchange Manager at Centre for Sustainable Fashion; Sara Maino, Deputy Director at Vogue Italia and Head of Vogue Talents; Karl Haller, Consumer Center of Competency (CoC) Leader at IBM; and Helen Crowley, Partner at Pollination Group. Each winner will be matched with mentors to help develop their project. We’re also looking forward to welcoming them and the other finalists at the second Fashion Values Roundtable, held in early 2022.
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