High-Versace drama, and a fashionably late arrival—it’s a night at the opera, the Versace way.
Lily McMenamy is the star of the campaign, her first for the brand. Daughter of Kristen McMenamy, whose image was synonymous with Versace in the mid-1990s, Lily is the main protagonist of a dedicated campaign film in which she runs to the theatre in a billowing chiffon dress, encountering along the way a cast of beautiful (and at times bizarre) Versace-clad characters, including models Kit Butler, Sora Choi and Mila van Eeten, and a cameo from American drag performer Gottmik.
The campaign setting stays true to the brand’s deep roots within the worlds of theatre and the arts, taking inspiration from the ‘Versace Teatro’ books created by Gianni Versace in 1987 and 1992. Both books are a collection of essays, and costume and stage design sketches from Gianni which showcase his long-term admiration and work within the world of theatre. For this year’s Holiday campaign, the brand worked in collaboration with Franco Maria Ricci, the renowned publisher that published the original Versace Teatro books, including on creating a new poster featured within the film that recalls the graphic look of the books.
Images from photographer Carlijin Jacobs, who works between the worlds of fashion and the wider cultural arts having shot the album art of Beyonce’s Renaissance, further showcase the seasonal collection’s union of theatrical opulence with high-gloss immediacy. Knitwear featuring Medusa is among a selection of gift-ready designs, including tailored separates and styles in the brand’s Versace Allover motif finished in crystal to bring added glitz to the Holiday season. Greca Goddess bags and Odissea sneakers are as dramatic as they are harmonious in design and color.
Discover the campaign at Versace.com: https://e-versace.com/holiday22
Chief Creative Officer: Donatella Versace
Photographers: Carlijin Jacobs, Teresa Ciocia
Director: Tommaso Ottomano
Starring: Lily McMenamy, Kit Butler, Sora Choi, Mila van Eeten, Brando Erba, Gottmik, Ismael Savane
Casting Director: Piergiorgio del Moro
Stylist: Jacob K
Hair Stylist: Soichi Inagaki
Makeup Artist: Lucy Bridge
Set Designer: Andrea Cellerino