ck one - 2014
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ck one. me for me.

The new campaign, in celebration of the fragrance's 20th anniversary, has been shot by Mario Sorrenti and features Korean pop star Taeyang, singer/songwriter Dev Hynes, singer Samantha Urbani, sister musicians Say Lou Lou, electro-pop singer Kelela and more.

Music has always been a key component of past ck one advertising campaigns and initiatives, and that tradition is continued in the new campaign. In addition to counting eight up-and-coming musicians as a part of the new cast, the TV spot features an exclusive demo produced by electronic artist and producer Evian Christ.

Shot from the perspective of a camera phone, the new ck one advertising campaign illustrates the modern practice of using digital identities to connect with others and to convey individuality.

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