Prada Fall/Winter 2017 Men's and Women's Show - Premonition
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For the 2017 Fall/ Winter Man Prada Premonition, AMO reveals hints of the imminent show through a representation of an ideal sequence of domestic intimacy.
During the days prior the show the series of videos will appear on prada.com, echoing the everyday platitude with a cinematographic imagery.
The visual depiction poses the somewhat palpable nature of the show, indicating the relationship between sinuosity and commonplace materiality.

LIVE SHOW on Sunday, January 15 - 6:00 pm Milan Time

Art Direction by AMO
Ippolito Pestellini Laparelli
Giacomo Ardesio
Giulio Margheri

Produced by APRIL

Directed by Matteo Frittelli

Editing Andrea Favia, Fabrizio Farroni
Music by Luca di Volo