Gucci Spring Summer 2016 Campaign
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First look at the Spring Summer 2016 campaign short film, directed by Glen Luchford. The film was shot in Berlin, with scenes captured at dawn on the rooftop of the Maritim Hotel, designed by architect Aldo Rossi in the 80s. The soundtrack “Goodbye Horses” is performed by female vocalist Q Lazzarus. Producer William Garvey wrote “Goodbye Horses” in 1988 about transcendence over those who see the world as only earthly and finite. In Hindu philosophy horses represent the five senses, and the song references the ability to lift one’s perception above these physical limitations and see beyond this perspective.

Photographer: Glen Luchford
Creative director: Alessandro Michele
Art director: Christopher Simmonds
Music: "GOODBYE HORSES" from the motion picture "Married to the Mob".
Written by William Garvey
Performed by Q Lazzarus & William Garvey
Courtesy of Metro-Goldwyn-Mayer Music Inc.