Gucci Pre-Fall 2016 Campaign
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Shot in a glass-domed aviary the Gucci Pre-Fall 2016 campaign features wandering flamingos, wild plants and piles of old books. In the wild space, Glen Luchford captures the cast of carefree characters in the season’s collection of bold colors, textures, florals and prints.

Creative director Alessandro Michele brings to life his vision of a chaotic wonderland, where patterns of stripes and florals are mixed with rich embroideries of snakes, tigers, butterflies and ladybugs, and accessories are adorned with pop and surreal motifs.

Click the link above to discover Gucci’s Pre-Fall 2016 collection.

Photographer/director: Glen Luchford
Creative director: Alessandro Michele
Art director: Christopher Simmonds
Music: "Blind Dumb Deaf”
Written by William Heggie/ Robin A. Guthrie / Elizabeth Fraser
Performed by Cocteau Twins
Courtesy of Universal Music Publishing Limited.
By arrangement with Beggars Group Media Limited.