Balmain Pre-Fall 2022: Welcome to Wonderland
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Step into the future with the #BALMAINUNICORN Sneakers.

Imagined in collaboration with Wonderland China, this glittering new realm between the digital and physical highlights the individuality and cutting-edge design of Olivier Rousteing's latest sneakers. In this universe, every member of the #BALMAINARMY - from singers and rappers to Extreme Sports stars and metaverse-inspired avatars - finds their way to embody the distinctive, futuristic Balmain vision with the Unicorn sneakers at their feet.

#BALMAINPF22
Presented by Wonderland China
Featuring INTO1-Mika, INTO1-Bo Yuan, INTO1-Patrick
Chief Producer: @vicky_yincy on Instagram
Executive Producer: @vic0407tao on Instagram
Creative Director: @bo2bo.yeung on Instagram
Creative Editor: @kuanzy_ on Instagram
Stylist: @Yankcui, @henry_sankho on Instagram
Art Director & Photographer: @momochen_c on Instagram