Gucci #24HourAce | Winnie Chi
  0:40

Winnie Chi’s raucous illustrations and animations capture the energy of contemporary Shanghai: fast-paced, vibrantly colored, more than a little absurd. A Harbin native, she followed her love for drawing and animating to study in the UK, then returned to stake a key place in China’s emerging street art scene. Winnie’s hand-drawn world includes punky dancers, neon planets, and cats with major attitude, sometimes brought to life by stop-motion, rotoscope, and collage, but always with an electric vitality. For #24HourAce, a green-skinned cutie on a cloud dodges embroidered insects and then receives the Ace sneaker as a gift from above. Is she an alien or angel? No matter, we’ll hang in Winnie Chi’s heaven anytime.
Text: Samantha Culp
Concept, animation and sound design: Winnie Chi