Ab-Soul - Do Better (Live Session) | Vevo ctrl
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Ab-Soul - Do Better - Live Session | Vevo Ctrl

For more than a decade, Ab-Soul has been the dean of West Coast rap’s philosophy department. The four albums he released throughout the 10s on Top Dawg - ‘Longterm Mentality,’ ‘Control System,’ ‘These Days…,’ and ‘Do What Thou Wilt.,’ - are collections of essays on life, love, spirituality, cultural history, and personal memoirs of life growing in Carson, California. Ab’s lyrical lectures have also been a place where fans got to know fellow TDE standouts like Kendrick Lamar (on 2011’s “Constipation” among many others) and SZA (on “God Reigns,” the epic starter for ’These Days’). He’s also credited with forming Black Hippy, the quicksilver group composed of K Dot, Schoolboy Q, and Jay Rock that arose out of a recognized need to to push each other’s artistry. Following a decade of myth-making and story-weaving, Ab seeks to look inward on his new ‘Herbert’ album. As the loc’d out rhymer has spit many times: “It’s all about love.” Self-love falls under that umbrella, too, and “Do Better” tackles the subject head on. Grabbing some Nick Hakim bars and having Zacari re-sing them, it’s a quintessentially laidback Ab track. A little less languid but no doubt smooth, “No Report Card” pleases anyone with a more progressive view of education. Get ya pencils out, class is in session.

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Executive Producer: Micah Bickham
Director: Seth Halter
Creative Director: Chris Pereira
Production Designer: Tyler Jensen
Producer: Lola Gatti
Director of Photography: Tristan Gramling
Project Manager: Dominic Siri
Editor: Austin Prahl
Music & Talent: Gabby Prisciandaro + Jordan Ferree

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