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« As I began my preparations for this, my first Balmain Couture show, I pored through the house’s archives. I was once again blown away, (no surprise), by the impressive legacy that M Balmain has left behind for us—decade after decade of impressively intricate details, always-impeccable tailoring and wonderfully imaginative sculptural shapes. From the moment that I started to channel our founder’s spirit into my first sketches, I began to see this collection as both a homage to his work and as a sort of conversation between me and Pierre Balmain.
That conversation kept returning to one central question: “what is couture in 2019?”
First of all, it is a very welcome break from the daily hype, trends and commercial pressures, allowing me the immense luxury of stepping back for a minute—a chance to clear my mind, dream and revel in a moment of unfettered creativity. While the outside fashion world might have remained obsessed on sportswear and streetwear, my all-too-brief couture escape let me momentarily swim against the current, thinking only about dreams, beauty and aspirations.
Yes, couture remains as exclusive as it has always been—a luxury well beyond the reach of most. For example, today’s collection relies on more than a million Swarovski crystal pearls, stones and beads for the intricate embroideries end embellishments. We’ve also partnered with some of the world’s most talented artisans for the one-of-a-kind accessories that you see on the runway, including bespoke head pieces from the House Of Malakai. By pushing myself, my team and our atelier to the very limit to create these aspirational designs, I know that Balmain will be able to learn from these techniques, lessons and innovations. That is the great strength and incredible heritage of couture and why so many of Paris great houses have traditionally relied on the rigors of couture to advance the designs of all collections.
Finally, as today’s presentation makes clear, couture can be very much of today. While relying on our atelier’s strengths of traditional craftsmanship, tailoring and artisans, I’ve also tried to bring the mindset of my generation into the offering. Graffiti-inspired patterns, modern takes on tailoring and mixes of denim with luxury fabrics and ornaments form my part of the conversation. Another modern addition is the livestreaming offered by our new Balmain App, bringing one small touch of democratization into the rarified world of couture, by allowing all those who download the app from Apple’s App Store the opportunity to attend today’s runway. »
Olivier Rousteing
Paris
23 January 2019
« As I began my preparations for this, my first Balmain Couture show, I pored through the house’s archives. I was once again blown away, (no surprise), by the impressive legacy that M Balmain has left behind for us—decade after decade of impressively intricate details, always-impeccable tailoring and wonderfully imaginative sculptural shapes. From the moment that I started to channel our founder’s spirit into my first sketches, I began to see this collection as both a homage to his work and as a sort of conversation between me and Pierre Balmain.
That conversation kept returning to one central question: “what is couture in 2019?”
First of all, it is a very welcome break from the daily hype, trends and commercial pressures, allowing me the immense luxury of stepping back for a minute—a chance to clear my mind, dream and revel in a moment of unfettered creativity. While the outside fashion world might have remained obsessed on sportswear and streetwear, my all-too-brief couture escape let me momentarily swim against the current, thinking only about dreams, beauty and aspirations.
Yes, couture remains as exclusive as it has always been—a luxury well beyond the reach of most. For example, today’s collection relies on more than a million Swarovski crystal pearls, stones and beads for the intricate embroideries end embellishments. We’ve also partnered with some of the world’s most talented artisans for the one-of-a-kind accessories that you see on the runway, including bespoke head pieces from the House Of Malakai. By pushing myself, my team and our atelier to the very limit to create these aspirational designs, I know that Balmain will be able to learn from these techniques, lessons and innovations. That is the great strength and incredible heritage of couture and why so many of Paris great houses have traditionally relied on the rigors of couture to advance the designs of all collections.
Finally, as today’s presentation makes clear, couture can be very much of today. While relying on our atelier’s strengths of traditional craftsmanship, tailoring and artisans, I’ve also tried to bring the mindset of my generation into the offering. Graffiti-inspired patterns, modern takes on tailoring and mixes of denim with luxury fabrics and ornaments form my part of the conversation. Another modern addition is the livestreaming offered by our new Balmain App, bringing one small touch of democratization into the rarified world of couture, by allowing all those who download the app from Apple’s App Store the opportunity to attend today’s runway. »
Olivier Rousteing
Paris
23 January 2019
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