KennyHoopla - ESTELLA//. An exclusive live performance for Vevo DSCVR ARTISTS TO WATCH 2021, an annual series highlighting those that are shaping the future of music.
The next time anyone tells you rock n roll has gone stale, play ‘em a KennyHoopla track. The intro seconds of his 2020 alt-radio breakout “how will i rest in peace if i’m buried by a highway//“ can cause first time listeners to double check they’re not listening to Joy Division’s “Unknown Pleasures.” But then, like foreign spices in a familiar dish, that visceral scream and hi-fi drum machine creates an entirely new flavor profile. "I'm not trying to mix genres. It's just a sonic exploration," says Kenneth La’Ron, who has recently called Wisconsin home. Makes sense: he’s a child of the 00s after all, having grown up in an age when any curious audiophile could find good music regardless of the physical - or genre - limitations of a record store. Our DSCVR program previously tapped Kenny for an at-home performance this summer. He’s kept on rollin’ since then, getting co-signs from Zane Lowe and recently releasing a collaboration with Travis Barker, “ESTELLA//.” That’s a pretty cool achievement for a kid who grew up idolizing blink-182. And for someone who says “I don’t really know what I’m doing” in regards to the whole music-making thing, the millions of streams he’s quickly accrued off his debut EP say otherwise. So do these performances of “how will i rest” and “ESTELLA//.” Due to travel restrictions, neither his band nor Barker could swing the trip, but Kenny carried the energy like a guy who definitely knows what he’s doing.
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Director: Dan Broadley
Senior Producer: Nick Calafato
Producer: Jim Wilmot
Production Coordinator: Bex Donnelly
Runner: Lucia Ritucci
Talent Relations: Carl Young, Anna Allertz
Vevo Design: Charlee Twigg/Bee Clark
Edit/Grade: Helen Duque
DP: Ben Coughlan
Steadicam: Andrew Bainbridge
1st AC: Alasdair Baines
2nd AC: Austin Philips
Gaffer: Dom Aronin
Light Op: Ed Riley
Sound Engineer: Alex Archer
Sound Assistant: Jules Gulon
Photographer: Ryan Saradjola
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http://vevo.ly/ROe3qP
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